Lipstick, eyeliner, mascara, perfume: Jessica Assaf applied them all, and more, before she hit 12. By her midteens, she estimates, she was using 15 to 20 beauty products a day. Like many girls, Assaf was indoctrinated into beauty culture at a young age, with makeover-themed birthday parties as early as kindergarten and trips to the nail salon starting in grade school.
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